MERGE Greenwich is a ground-breaking project, led by global mobility services operator Addison Lee, that aims to re-think urban transport. Jointly funded by the government and by leading industry partners, the project will simulate how passengers can cut their transport costs and journey times by sharing driverless or autonomous vehicles (AV) with other passengers, and how these vehicles can be integrated with buses, tubes and trains. Over the next twelve months, the £1m MERGE Greenwich project will analyse Londoners’ travel habits and design a blueprint for a scalable, commercially-viable AV ride-sharing services to fit into the city’s public transport strategy and plans.
Whilst the technology for autonomous vehicles is progressing rapidly, the purpose of this project is to understand the best way to use this technology at scale for society. London has a major congestion and parking problem with single occupancy vehicles, causing delays and pollution. Autonomous ride-sharing vehicles offer the opportunity to provide the public with the flexible benefits of private vehicles and to reach areas not covered by public transport. This offers the opportunity to both improve transport accessibility, reduce the need for private vehicles and parking, and decrease the number of vehicles on London’s roads.
Based at the UK Smart Mobility Living Lab in Greenwich, the consortium members will pool their expertise and experience to develop a business case for a commercially-viable ride-sharing service. The project will bring together a unique combination of public and private data to model, test and assess the most effective ride-sharing solutions. The team will also consider social, commercial and infrastructure challenges, as well as safety, security, accessibility and environmental issues.
Find our more at www.mergegreenwich.com