Traveller Needs and UK Capability Study

Traveller Needs and UK Capability Study

To capture a substantial share of the global intelligent mobility market it is essential to understand fundamental enablers of value and prioritise targeted investments that build sustainable and innovative capabilities focused on meeting the needs of the UK traveller.

To this end, Innovate UK, the Department for Transport, and the Department for Business, Innovation and Skills jointly funded an Intelligent Mobility Special Project called Traveller Needs and UK Capability Study. The study was led by the Transport Systems Catapult between February and July 2015 – involving a combination of more than 70 organisations from different sectors, industries and transport modes.

The research conducted in the study comprised of 10,000 online and 100 offline questionnaire respondents, 50 company interviews, and 100 expert interviews.

There are many studies that have analysed travel user sentiments. These studies are, however, most often specific to a transport mode or geography and tend to focus on short-term incremental improvements of current transport systems. Similarly, a number of studies have explored future mobility technologies but these tend to focus on technical innovations in a specific sector.

In contrast, this study attempted to take a holistic view of Intelligent Mobility across transport modes, sectors, UK geographies, and across all aspects of Intelligent Mobility.

Key findings:

  • The study has identified 10 Value Spaces for Intelligent Mobility with estimated £56bn of value (revenue opportunities) in the UK alone
  • 75% of journeys are characterised by pain-points and 57% of travellers are always looking for ways to optimise their journeys
  • Multi-modal journeys are especially painful for UK travellers and each interchange increases the number of pain-points experienced
  • Overall, UK travellers today exhibit progressive attitudes and 57% of respondents would not mind sharing their personal data in order to get a better service.
  • UK travellers are increasingly connected (72% smartphone penetration) and more than half of smartphone users already consider it essential to their travel experience
  • The scale of unmet traveller needs is greatest in three segments that constitute approximately 60% of the population and make up 73% of annual journeys in the UK. Across these three key segments (Progressive Metropolitans, Default Motorists, and Dependent Passengers), there are significant opportunities for new Intelligent Mobility solutions
  • Intelligent Mobility will require the integration of different technologies, products and services that will result in a step change in mobility. Four Development Themes (Access, Automation, Demand and Supply, and Integration) have been described in the study
  • From the Development Themes, the study highlights six Core Capabilities for priority development to position the UK as a global leader in Intelligent Mobility

You can download the complete report here

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